Join us for our new Small Business Education Breakfast Series. Held monthly and sponsored by Burke & Herbert Bank, this seminar offers great networking opportunities and exciting keynote speakers. It also showcases local area small businesses.
The topic of this month's breakfast will be Social Media. The session will be presented by Gina Watkins of
Constant Contact, and the topic will be
Simple Social Media Savvy (for the time-, money-, and savvy-starved!) -- How to Grow Your Business/.Org with Email + Social
You know that a LOT of your goals and objectives can be achieved using social media, email marketing and online tools. But – how, exactly? What’s the framework that brings all the answers together – to questions like:
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How will you drive next month’s business (customers, donors, volunteers)?
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How is your next great NEW customer going to find you?
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How does “reminder/referral marketing” work with the new online world of mobile access, peer-to-peer review sites, email and social media?
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And what are the tools, tips and techniques YOU should keep in mind to be successful?
In this fast-paced, interactive seminar, you will gain insight into the nature of today's real challenge – engagement marketing – and how to drive repeat and new business with simple, easy guidelines and best practices. Come learn how to REALLY make those top-ROI-generating tools – mobile, email + social media marketing - work to your BEST advantage.
Join us at this interactive workshop where you’ll learn how to:
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Set goals & objectives
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Create content with real impact and calls to action
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Test for best offers, days and times to email, post, tweet & more
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What tips REALLY work in your email marketing and social media to increase engagement!
Partners: Small Business Administration, Constant Contact, Washington Business Journal and Greater McLean Chamber of Commerce.
