United Way NCA Nonprofit Learning Series: Email Marketing--Driving Action for Nonprofits

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement drives action. Email is more important than ever to the communication efforts of nonprofits everywhere; and to the volunteers, donors, clients, or supporters of those organizations. This session will reveal some simple but effective best practices and considerations for the nonprofit seeking to make their email newsletters more effective. We will also hear from a panel of experts on best practices for ending the year strong and taking advantage of the October – December giving season.

Purpose/Learning Objectives

Objective 1: What to write about in your newsletter or announcement and how to effectively use images 

Objective 2: What are subject line best practices, and when is the best time to send your newsletter

Objective 3: How social media can amplify your email marketing efforts 

Agenda

9:00 AM - 9:20 AM Registration, light breakfast, and networking

9:20 AM - 11:30 AM Session followed by Q&A